White-Label Modular System with TYPO3: A production line for Digital Touchpoints

In the fast-changing world of modern digital marketing, brands must continually evolve to meet customer
expectations, deliver consistent experiences, and maintain corporate identity across diverse platforms. This
T3CON24 “Lightning Talk” will introduce attendees to an innovative solution: a white-label modular system
that acts as a digital production line for building and maintaining seamless customer touchpoints. The session
will provide insights into how Dermapharm AG, one of Europe’s leading pharmaceutical manufacturers, has
leveraged this system to streamline its digital presence across multiple brands and ensuring consistency for
all touchpoints.

Join Marcus Strobel, Head of Ecommerce & Online Marketing at Dermapharm AG, and Mathias Reinhardt,
Managing Partner at PIA UDG, as they discuss the business need for this groundbreaking digital marketing
solution. The focus here is on the design and functionality of the modular system, which creates a scalable
and efficient digital framework that enables the rapid deployment and publishing of touchpoints for all
channels and brands.