Navigating Sustainable Governance and the Future of Sustainability Communication

Sustainable Governance is the backbone of effective sustainability integration in organizations. It ensures that sustainability is not just an add-on but becomes an intrinsic part of decision-making, accountability, and corporate performance. In this keynote, we begin by exploring how Sustainable Governance sets the framework for meaningful climate action, empowering companies to align strategy with responsibility.

We then dive into the evolving landscape of sustainability communication, covering the challenges of "Greenwashing" versus "Greenhushing" and the regulatory developments designed to foster transparency. Drawing on five key theses, we outline how the right communication strategies can drive trust and performance: from navigating the complexity of EU regulations like the Green Claims Directive to embedding sustainability deeply within organizational narratives. Attendees will learn practical insights into communicating sustainability in a way that is authentic, compliant, and impactful.